Every time there is a festive season around the corner, we find the corporate world vying to increase sales. One effective way has been television (TV) advertisements (ads) for them.
Cometh the festivals, cometh the emotional ads.
This strategy has certainly worked for years now. With our generation getting closer in the virtual network and apart in the real world, has given advertising minds the required fodder for such ads. So many us are away from home and crave to be near our dear ones, mostly during the festive season. These ads cleverly play with emotions at the right time. Most of us feel the essence of the ads. I do not know how many such leads are converted into sales for the companies. However, many do give their home a call.
When I heard about the Kissanpur – Real Joy of Togetherness initiative video, I thought this was again one such festival strategy. It is true, I was biased by the trend. However, on seeing the video I learnt it is not a festival targeting emotional ad. It is an ad showing us the reflection of what we have become as humans and as a society. This thought being propagated by a brand that is a household name in India will definitely have a larger impact. The video strongly stands by what @KissanIndia believes in - 'We taste good, we look good and we do good'
